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This study examined the perception discrepancies of the functions of public relations departments existing between public relations and marketing departments, and examined how the differences affect the conflicts between the two departments. The results revealed image function to be a...
A theoretical framework is developed to explain the mechanisms that underlie the effectiveness of matching postcrisis communication strategies to the crisis types on relevant consumer reactions. Two studies are conducted regarding an actual crisis case: the Costa Concordia shipwreck on 2012....
Although the critical incident technique (CIT) is one of the current methods in communication audits, little is known about the way it works. The validity of the CIT in the context of internal public relations depends on 3 assumptions: that participants can describe discrete communication...
One rationale offered for why there are fewer people of color in public relations is that publics would respond less positively if racial minorities represented the public face of an organization. To determine the plausibility of this rationale, this study employed a 2 (race: Black vs. White...
Expectations have been connected to many central concepts of public relations research, yet definitions of what is meant by expectations are lacking. This article aims to broaden the understanding of expectations by taking into account their multidimensional nature, suggesting that there are...
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