Journal of Public Relations Research

Lee, Mui Hean; Mak, Angela Ka; Pang, Augustine

2012 Journal of Public Relations Research

doi: 10.1080/1062726X.2012.689898

Corporate social responsibility (CSR) among small-medium enterprises (SME) is an overlooked area, despite the latter's emerging prominence as an economic player. To provide a comprehensive analysis of the CSR landscape among Singapore SMEs, a triangulation of 15 in-depth interviews and a self-administered Web survey was conducted among 113 senior executives from top 500 Singapore SMEs (27.2% response). Key findings include (a) moderate awareness but low comprehension of CSR; (b) engagement relevance to immediate stakeholders; (c) individual values, stakeholder relationships, and governmental influences as main drivers; and (d) lack of various resources as key barriers. Implications and future research directions are discussed.

Sohn, Y. J.; Lariscy, Ruthann

2012 Journal of Public Relations Research

doi: 10.1080/1062726X.2012.689899

This study provides empirical support for the positive power of a CEO's reputation as a strategic resource during and after a corporate crisis. Specifically, it demonstrates that a CEO's favorable reputation relieves many stakeholders' negative perceptions in a postcrisis situation. In addition, this study tests whether a particular type of CEO reputation will be more effective than another in dealing with different types of threats that a crisis poses to corporate reputation. This study introduces a resource-based approach to crisis that provides a wide, comprehensive set of strategies based on a variety of an organization's competitive resources.

Hwang, Sungwook

2012 Journal of Public Relations Research

doi: 10.1080/1062726X.2012.689900

Based on the influence of the contingency factors of inner organizational and external situational factors, contingency theory of accommodation provides a good explanation for the real public relations practices. A recent series of experimental studies supports the idea that the theory is also applicable in the public's estimation pattern regarding an organization's public relations practices. This survey study is theoretically important when examining and sorting out significant factors in the real population of a notable public diplomacy domain. That is, this research examines how the South Korean people perceive the contingency factors and how people estimate the South Korean government's stance toward its opposing public, North Korea. The regression model of perceived contingency factors and stance estimation was generalizable in the population of this study (R 2 = .279). The most influential perceptual predictors in the model include: the North Korean leader's preference for the South Korean president, the relative power of South Korea, the level of commitment of North Korea, the South Korean president's preference for the North Korean leader, the US government's support for the South Korean policy toward North Korea, the South Korean government's certainty to deal with the North Korean military threat, situational difficulties, the South Korean government's knowledge and skill to deal with the threat, the situational duration of threat, and the South Korean president's relation-oriented leadership. Finally, this study discussed practical implications for the government practitioners.

Liu, Brooke Fisher; Jin, Yan; Briones, Rowena; Kuch, Beth

2012 Journal of Public Relations Research

doi: 10.1080/1062726X.2012.689901

Through interviews with 40 American Red Cross communication professionals, this study examines how an organization that frequently responds to crises proactively manages on- and offline communication before, during, and after crises. The results provide the first empirical evaluation of an emerging model: the blog-mediated crisis communication model (BMCC). The lessons shared by the American Red Cross are insightful for researchers to understand the process of blog-mediated crisis communication in the nonprofit sector, which are also relevant for other public relations professionals. The findings support components of the original BMCC model, but also clearly indicate important revisions, including renaming the model the social-mediated crisis communication model (SMCC).

Shen, Hongmei; Kim, Jeong-Nam

2012 Journal of Public Relations Research

doi: 10.1080/1062726X.2012.690255

This study contributes to relationship management research by introducing a new construct—authenticity—as the mediating variable between symmetrical communication and relationship quality, and investigating the behavioral outcomes of perceived organization–public relationship quality. We propose a structural model of symmetrical communication, authentic organizational behavior, organization–public relationships, and two behavioral outcomes—positive and negative messaging. The results support all the hypothesized linkages, and shed new light on the process of relationship management.