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With his purchase of Aston Villa Football Club (AVFC) in 2006, Randy Lerner joined the growing ranks of foreign—and specifically American—owners in Barclays Premier League. During a year-long investigation spanning the 2008–2009 season, we conducted extensive participant observation among fans,...
Millennials, those born in 1982 or later, represent the largest and most racially diverse generation, as well as the fastest-growing segment of the workforce. They have been characterized in the popular press as being entitled and lacking a strong work ethic. Millennial agency practitioners were...
This article aims to develop an integrated, 2-level, cross-cultural scale for measuring multidimensional public relations value (called PRVA—Public Relations Value Assessment). Three data sets explore the views of a total of 524 public relations professionals from the Public Relations Society of...
To better understand not only the minds, but also the hearts of key publics, we have developed a more systemic approach to understand the responses of audiences in crisis situations. The Integrated Crisis Mapping (ICM) model is based on a publics-based, emotion-driven perspective where the...
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