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This article reports on a study of the adolescent volunteer–nonprofit organization relationship. The study identified three key relationship maintenance strategies that influence an adolescent public: guidance, assurances, and shared tasks. In addition, it identified the relationship quality...
Litigation has forced tobacco companies like Philip Morris to disclose more than 7 million internal documents, including previously confidential public relations plans. We draw from this archive, as well as from activist materials, to demonstrate that, despite vigorous industry efforts to thwart...
The executive branch practice of issuing video news releases (VNRs) without attributing them to government agencies has been sharply criticized by the Government Accounting Office. However, the effects of attribution on VNR viewers are not understood. This article reports the results of an...
This study examined how employees of a multi-campus university view information flow from top administrators in positions of personal influence, employees' communication preferences (amount, channels, types of information), their sense of community within the organization, and the relationship...
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