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Although the concepts of image and reputation have been increasingly emphasized in the fields of public relations and marketing, the association of these 2 concepts has not been empirically studied within the public relations domain. Furthermore, although significant research into corporate...
Although it has been commented that public relations academics should link their work to the needs of the industry, the general views of public relations scholars on various aspects of the academic-industry interface are unknown. To address this, we conducted a survey of 966 public relations...
Multiple party negotiations may be the next step in the stream of research combining public relations and conflict resolution. This study undertook a qualitative role-playing design with 11 graduate students taking on different roles in the hot waste issue in Utah. These students framed the...
A country's reputation is a subject of increasing interest for the practice and research of public relations and public diplomacy. South Korea's reputation as viewed by Americans, the country's most strategic foreign public, is the topic of this study. It aims to (a) demonstrate a reliable,...
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