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Sports public relations always serves two masters—both corporatas and communitas. In this article, a close textual analysis of the National Collegiate Athletic Association's (NCAA's) Stay in Bounds community relations program reveals that the NCAA is both a defender of amateur, communitas...
Ryan and Martinson (1983) and other scholars argued that the corporate conscience role should belong in the public relations function. But, how common is the use of ethics counsel among public relations professionals? This qualitative research found that many public relations practitioners...
The purpose of this article is to examine the extent to which crisis communicative strategy and form of crisis response affect trust and relational commitment with respect to crisis contexts at the firm level, after controlling the effects of crisis type and organizational association. A survey...
The purpose of this study is to develop a crisis management index that can gauge a corporation's integrated crisis management capabilities. Although most crisis management models have been devised in Western countries, no full-scale crisis management index has been developed outside the Western...
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