1 - 4 of 4 articles
This article aims to interrupt the modernist goals of public relations research that predominantly privileges a management discourse. The emergence of the intertwined nature of cultural phenomena in the context of globalization necessitates alternative ways of thinking about public relations....
This article focuses on the unconscious processes involved in dealing with the environment of organizations, a main concern of public relations. To do so, we analytically distinguish between 3 types of relationships: those based on rules, those based on profitability, and those based on values....
The purpose of this study is to advance the contextual study of public diplomacy—the inquiry into the influences of a government's contextual variables on its practice and management of public diplomacy. To meet this aim, this study investigated the empirical associations between Hofstede's...
Social utility theory suggests that labeling video news release (VNR) source material is the ethical decision (Wulfemeyer & Frazier, 1992), yet the persuasion knowledge model predicts that the effectiveness of VNRs will decrease as people become aware of this PR tactic (Friestad & Wright, 1994)....
Read and print from thousands of top scholarly journals.
Continue with Facebook
Log in with Microsoft
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Sign Up Log In
To subscribe to email alerts, please log in first, or sign up for a DeepDyve account if you don’t already have one.
To get new article updates from a journal on your personalized homepage, please log in first, or sign up for a DeepDyve account if you don’t already have one.