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This research builds on the framework provided by Ver[cbreve]i[cbreve], L. A. Grunig, and J. E. Grunig (1996) and Sriramesh and Verčič (2001) that proposes that international public relations be researched within five contextual variables—political systems, level of activism, culture, economics,...
Against the background of the high feminization of the German agency sector, this article investigates 2 specific factors that help explain women's careers in public relations agencies: gender stereotypes and the organizational context. We present parts of a recent German explorative study: Long...
The contingency theory of public relations relies heavily on the concept of threat without fully developing the concept as well as its operationalization. This study addresses this weakness through the exposition of 2 key dimensions of threats in crises as threat type and duration, and...
This study addresses how multinational corporations (MNCs) interact with government by examining the strategic management of government affairs in 25 MNCs in China from the perspectives of public relations and corporate political activity. Twenty-seven qualitative interviews were conducted....
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