An Integrated Model for Organization—Public Relational Outcomes, Organizational Reputation, and Their AntecedentsYang, Sung-Un
2007 Journal of Public Relations Research
doi: 10.1080/10627260701290612
This study is to test a theoretical model regarding the effect of organization—public relationships on organizational reputation. Grounded in multidisciplinary literature, this study proposed that organization—public relational outcomes are hypothesized to influence organizational reputation, considering the exogenous influences of communication behaviors, experience, and familiarity that the research participants hold of the organizations studied. The proposed model illustrated tenable data-model fits, and most of the hypotheses were statistically supported. The key finding of the research includes that, across all organizations studied, organization—public relational outcomes were associated positively with favorable reputation of the organizations studied. Limitations and suggestions for the future research were discussed.
Priming, Framing, and Position on Corporate Social ResponsibilityWang, Alex
2007 Journal of Public Relations Research
doi: 10.1080/10627260701290638
This study tested the effects of priming, framing, and position on how participants judged a target corporation. The results suggested that the main effects of priming and framing affected participants' judgments of the target corporation's ethical CSR practices and attitudes toward the target corporation negatively. The crucial effects, however, were the interaction effects between framing and participants' positions held toward the target corporation and between priming and framing. The first of these interactions captured the degree to which the impact of framing depended on whether participants held more or less committed positions toward the target corporation. The second captured the degree to which the impact of framing depended on whether participants read the statements that explicitly primed CSR issues.
Understanding Influence on Corporate Reputation: An Examination of Public Relations Efforts, Media Coverage, Public Opinion, and Financial Performance From an Agenda-Building and Agenda-Setting PerspectiveKiousis, Spiro; Popescu, Cristina; Mitrook, Michael
2007 Journal of Public Relations Research
doi: 10.1080/10627260701290661
Seeking to extend research on public relations evaluation, this study investigates the influence of public relations efforts and media coverage on corporate reputation and financial performance through the theoretical grounding of first- and second-level agenda-building and agenda-setting. A triangulation of research methods compared public relations content, news media coverage, public opinion, and corporate financial performance for 28 U.S. companies from the annual Harris Interactive (2005) Reputation Quotient. Evidence for agenda-building and agenda-setting propositions was found, which work to inform strategies of public relations practitioners. The implications of the findings are discussed.
A Multilevel Study of Antecedents and a Mediator of Employee—Organization RelationshipsKim, Hyo-Sook
2007 Journal of Public Relations Research
doi: 10.1080/10627260701290695
One research direction that is needed but has not been fully exploited in studies of organization—public relationships is research on the antecedents of relationships. The antecedents of relationships are the first stage of the relationship framework, for they are what cause specific relationships between an organization and its publics to develop. The purpose of this study was to explore possible antecedents of internal relationships in organizations. This study examines the influences of organizational structure and internal communication on employee—organization relationships using organizational justice as a mediating factor. The multilevel nature of the main constructs of this study was addressed by using the multilevel analysis method.