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This study is to test a theoretical model regarding the effect of organization—public relationships on organizational reputation. Grounded in multidisciplinary literature, this study proposed that organization—public relational outcomes are hypothesized to influence organizational reputation,...
This study tested the effects of priming, framing, and position on how participants judged a target corporation. The results suggested that the main effects of priming and framing affected participants' judgments of the target corporation's ethical CSR practices and attitudes toward the target...
Seeking to extend research on public relations evaluation, this study investigates the influence of public relations efforts and media coverage on corporate reputation and financial performance through the theoretical grounding of first- and second-level agenda-building and agenda-setting. A...
One research direction that is needed but has not been fully exploited in studies of organization—public relationships is research on the antecedents of relationships. The antecedents of relationships are the first stage of the relationship framework, for they are what cause specific...
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