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This study explores the impact of corporate philanthropy and corporate community relations programs on the relationship between a company and its customers. Using communal and exchange relationship characteristics as well as the relationship factors of trust, mutual control, commitment, and...
The Internet is an emerging new tool in litigation public relations. This article explores this new phenomenon of personal litigation Web sites by content analyzing the Web sites of 3 celebrities who were involved in high-profile litigation at the time: Martha Stewart, Richard Scrushy, and...
Framed by literature in strategic management and cultural identity, this article asserts that, in situations where avowed cultural identity is salient, differences in identification with a cultural group will predict differences in the variables of the situational theory of publics. Survey data...
The Open University's circuit of culture model, which comprises a melding of critical or cultural and postmodern perspectives, encompasses 5 central discursive moments: regulation, production, consumption, representation, and identity. Using the World Health Organization's smallpox eradication...
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