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This article applies a cultural theory of rhetoric to discourse about public relations. It proposes that 5 distinct cultural voices are recognizable in conversations about public relations. These voices are illustrated in texts that define and critique public relations practice. These competing...
An empirical study of practitioners in the newSouth Africa found no evidence that respondents grouped public relations practices according to principles of symmetry or asymmetry, thus rejecting the notion of symmetry as a normative public relations approach in international settings. Instead,...
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