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This study applies the global theory of generic principles and specific applications, based on the excellence study, to South Korea. Data were collected using the International Association of Business Communicators's excellence questionnaire and Hofstede's cultural values questionnaire. Results...
Mercedes-Benz faced a major public relations problem when the newly launched A-Class overturned during a test drive journalists in Sweden conducted. The reputation of Mercedes's star was at stake as critics accused the German company of producing an unsafe car. This interpretive article uses...
This research predicts and supports a model of potentially ascending cultural competence beginning with public relations practitioners' preparation for international assignments, leading to assignment-seeking behavior, success, and satisfaction in those assignments, leading to consequently...
This article examines the way women's proportional representation in powerful positions affects practitioners' perceptions of gender differences and evaluation relative to success. This study investigated 2 types of organizations defined by women's proportional representation in powerful...
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