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This article investigates objectives and evaluations used in 111 prize-winning case studies to understand types of knowledge used in public relations and ways that the effectiveness of such a professional service is ascertained in practice. The discussion of the empirical findings is framed by...
A mail survey (n = 300) of public relations practitioners assessed role orientations, research orientations, and perceived barriers to performing public relations research. The data showed 2 distinct but correlated groups of practitioner orientations (managers and technicians) and 2 orthogonal...
This article explores how a transactional approach to communication contributes to theory building and professional practice in public relations. Developing on foundational studies of dialogue, 2-way symmetrical communication, and community building as models for public relations, the study...
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