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Unlike practitioners, public relations scholars must consider unintended consequences of public relations practices at the societal and individual levels. By extending the domain in this way, logical paradoxes involving activism and nomothetic models of public relations may be resolved through...
Public relations must achieve professional status before its social role will be broadly accepted as valuable to society and organizational clients will accept readily the advice of public relations counselors. Professions are based on core values and a body of knowledge that provides expertise...
This article explores the parallels between feminist values and the effective, ethical practice of public relations. It begins by establishing a link between feminine gender and feminist values, which include cooperation, respect, caring, nurturance, interconnection, justice, equity, honesty,...
A rhetorical perspective on public relations draws on the rich rhetorical heritage of Western civilization that originated with the writings of ancient Greeks and Romans. This heritage offers rationale for the ethical practice of public relations. It explains how public relations participates in...
A postmodern analysis of public relations offers a new critical approach to public relations theory and practice and suggests that public relations should be freed from its narrow definition as organizational communication management. Public relations can contribute to grassroots democracy...
Each of the articles in this special issue merit attention based solely on the authors' contributions to alternative ways of doing and understanding public relations. More important, as a body of work, the authors expand on Schudson's (1997) provocative article about the role of conversation in...
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