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This study conceptualizes organizational public relations as attempts to construct ideological world view. Three aspects of ideological world view—distortion, legitimation, and terrain of struggle—are elaborated and then grounded in a case study of the public relations practices of The Upjohn...
Framing is a potentially useful paradigm for examining the strategic creation of public relations messages and audience responses. Based on a literature review across disciplines, this article identifies 7 distinct types of framing applicable to public relations. These involve the framing of...
This research explored general legal counsel's encroachment into the corporate public relations function, cooperative relationships between public relations and legal counselors, and effects of organizational "excellence" and the quality of leader-member exchange on legal encroachment and...
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