Journal of Public Relations Research

Kim, Yungwook; Hon, Linda Childers

1998 Journal of Public Relations Research

doi: 10.1207/s1532754xjprr1003_01

To determine which model Korean public relations practitioners use and their levels of job satisfaction, a survey of 167 Korean public relations practitioners in Seoul was conducted. Results showed that Korean practitioners use the craft models of press agentry and public information. However, they aspire to practice two-way, or professional public relations, models. Practitioners of high professionally oriented public relations are more satisfied with their jobs than practitioners of low professionally oriented public relations. This gap between a positive and a normative model also indicated a strong positive relation between the professional models and job satisfaction.

Coombs, W. Timothy

1998 Journal of Public Relations Research

doi: 10.1207/s1532754xjprr1003_02

Crisis management research is developing a solid line of research that examines the communicative responses of organizations in crisis. As we begin to address crisis responses, it is essential to develop an understanding of how to make the most effective use of these symbolic resources. Analyzing the crisis situation is an important step toward understanding the effective use of crisis responses. If we accept that the situation influences communicative choices, the crisis situation should influence the selection of crisis responses. This article reports the results of a study that tested a system of crisis situation analysis based on crisis responsibility. The article develops a rationale for the crisis responsibility base and reports the results of the study. The end product is an analytic system that provides a rough guide to the type of crisis responses the crisis manager should be employing.

Serini, Shirley A.; Toth, Elizabeth L.; Wright, Donald K.; Emig, Arthur

1998 Journal of Public Relations Research

doi: 10.1207/s1532754xjprr1003_03

As women increasingly take their place as public relations managers, their ability to work successfully in a harassment-free environment will have an impact on the overall stature and practice of the field. We used data from a national survey and 6 focus groups to explore the effects of sexual harassment.