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In contrast to established, long-held conclusions that corporate image is determined mostly by the organization, recent findings suggest that image is also determined by both environmental and personal factors of the audience member. Studies suggest, further, that these factors combine in novel...
Following on from the work of Professor Mark McElreath, this range-finding study used Delphi methodology to establish a research agenda of priority issues for public relations practitioners internationally. Drawing from 37 participants in 13 countries, the first stage of the research identified...
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