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The purpose of this research is to describe and analyze the public relations elements of the civil rights movement from 1955 to 1968. The focus is the communications strategies and programs of the Southern Christian Leadership Conference (SCLC), headed by Martin Luther King, Jr. A descriptive...
The purpose of this research was to gather detailed information about public relations practitioners' new technology use. Seventeen semistructured in-depth interviews were conducted. This study describes how use of communication technologies can affect public relations roles. It discusses...
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