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This article operationalizes an agenda-setting model for research in public relations issue monitoring. Using adaptations of Manheim's (1987) content dimensions of the media agenda, content analysis strategies are developed for each of the 3 main variables of: (a) agenda issue salience (audience...
A research project was conducted to further test the approach to risk communication, which assumes that the information provided by the chemical industry to the members of surrounding communities needs to be that which members of those communities believe will give them more control over the...
An exploratory study of chief executive officers (CEOs) in Florida nonbanking public companies found that top executives do not perceive investor relations to be part of the public relations function. A mail survey (31% response rate) revealed these CEOs favor financial affairs executives and...
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