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Although some corporations and environmental groups are beginning to collaborate, the relationship between the more extreme environmental activists (such as Greenpeace) and traditional corporate targets (such as DuPont) still shows many characteristics of "malignant social conflict" (Deutsch &...
Knowledge of chemicals and chemical processes is assumed by Environmental Protection Agency (EPA) policy and by scholars and practitioners of public relations to underpin how people understand and evaluate the risks they en- counter. What has been elusive, however, is the connection between...
In this essay 1 reconceptualize public relations as negotiation within an issue development perspective, Issue development is a communication approach to negotiation that focuses on the framing and reframing of issues. Theoretical characteristics of communication and negotiation models are...
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