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In this article, I report a study on the extent and nature of research in the public relations industry. I begin with a document analysis of all campaigns submitted to a national industry awards in 1991 and 1992 and then investigate the research experience of public relations practitioners by...
Issues management (IM) is the process that allows organizations to know, understand, and interact effectively with their environments. In this study, the approach to IM practices in organizations is posited to mediate the relation between perceived environmental complexity and the type of public...
The claim made in public relations that editorial content has greater value than an advertisement of the same size was tested. Results of an infomation-processing experiment indicate there may be some basis for claiming that a third- party endorsement by editorial staff adds credence to...
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