Publishing Research Quarterly

Husni, Samir; Main, Emily

doi: 10.1007/BF02687803pmid: N/A

The magazine industry has succumbed to severe cutbacks in recent months but nevertheless is still a vibrant industry. In order to become a successful part of this industry, magazines must go through certain stages of life in which they meet with certain challenges. Surviving these stages is the mark of a truly auspicious publication, but surviving also means being able to adapt to market and readership changes.

Kivijarv, Leo

doi: 10.1007/BF02687804pmid: N/A

Convergence is a very exciting model and one that holds, unforeseen opportunities. However in the current economic environment, the investment community is hesitant to recommend that communications companies devote many resources in that area. The convergence mode must prove that it can generate revenue and profits. Yet, it is limited to an advertising-supported model—a part of the communications industry that has struggled during the past, year due to the recession. The increased advertising revenue that would be generated by the convergence model is tainted—most likely taking advertising share away from the traditional media segments that are supporting the model. Tied to the convergence model is a high dependency on the Internet. Internet advertising is not local. In addition, financial data clearly illustrates that the Internet has caused profit margins to decrease substantially, something that the traditional media company supporting the convergence model can not allow to happen. Finally, FCC deregulation with regards to television station cap restrictions, cable system operators owning broadcasters in the same market, and cross ownership of newspapers and television stations in the same market, will most likely have a negative impact on the convergence model.

Marcum, Deanna

doi: 10.1007/BF02687805pmid: N/A

Daly, Frank

doi: 10.1007/BF02687806pmid: N/A

Lavizzari, Carlo

doi: 10.1007/BF02687807pmid: N/A

The 5th IPA Copyright Conference was stimulating and achieved its purpose of fostering debate among publishers and copyright experts. Many of the debates and findings were certainly no cause for reassurance or a mere exercise in accepted wisdom.

Deyan, Yang

doi: 10.1007/BF02687808pmid: N/A

Horowitz, Irving

doi: 10.1007/BF02687809pmid: N/A