journal article
LitStream Collection
Home
Heinrich, Bernd; Zellner, Gregor; Leist, Susanne
doi: 10.1007/s12525-011-0075-xpmid: N/A
To realise the potentials of CRM (customer relationship management), relationship-specific processes need to be designed and implemented in companies. This is all the more important and complicated in business networks where two or more actors collaborate to serve the customers. A good collaboration within business networks is the basis for understanding the customer process and identifying customer needs. But, even in these days of customer orientation, transaction orientation is still a matter of strong interest, and the following questions remain to be answered: What is the difference between relationship-oriented processes and transaction-oriented processes, and how can relationship-oriented processes be designed for a business network? The authors give first answers to both questions by using a systematic, goal-oriented specialisation of generic actions. To give an example, one relationship-oriented process will be designed and specified for a certain customer process in the course of this paper.
doi: 10.1007/s12525-011-0073-zpmid: N/A
While the study of flow has attracted the interest of scholars seeking to understand its nature and effects on consumption related behaviors, it has received limited attention from Internet researchers seeking to understand factors controllable by firms which influence its formation. This study contributes to literature by examining the impact of consumer evaluations of website service interface performance components on the development of flow. The study also examines the moderating role of Internet self-efficacy. The analysis of data collected from consumers of organizations across two samples involved in the professional sport sector and e-retailing sector, indicate that the delivery of compelling website-service interface performance (via web-based components) is significantly related to the development of flow experiences.
doi: 10.1007/s12525-011-0072-0pmid: N/A
Consumers hesitate to buy experience products online because it is hard to get enough information about experience products via the Internet. Online consumer reviews may change that, as they offer consumers indirect experiences about dominant attributes of experience products, transforming them into search products. When consumers are exposed to an online consumer review, it should be noted that there are different kinds of review sources. This study investigates the effects of review source and product type on consumers’ perception of a review. The result of the online experiment suggests that product type can moderate consumers’ perceived credibility of a review from different review sources, and the major findings are: (1) consumers are more influenced by a review for an experience product than for a search product when the review comes from consumer-developed review sites, and (2) a review from an online community is perceived to be the most credible for consumers seeking information about an experience product. The findings provide managerial implications for marketers as to how they can better manage online consumer reviews.
San Martín, Sonia; Jiménez, Nadia
doi: 10.1007/s12525-011-0074-ypmid: N/A
Internet has led to radical changes in commercial relations and especially in consumer buying habits. Considering the peculiar characteristics of Internet shopping, it is difficult to engender consumer online trust and consumer face an adverse selection problem when having to choose the best web site to buy from. This problem may be mitigated by signaling the high-quality and good behavior of the e-vendor or by consumer satisfactory experiences. As gender can make differences in the decision-making processes of individuals, the purpose of this study is to find out if there are gender differences regarding the effect of three specific signals of quality—service quality, warranty, and security and privacy policies– on e-satisfaction and e-trust, and on the relation between satisfaction and trust. The research questions were tested using information gathered from Spanish online buyers and using structural equation modeling. Results suggest that suitable gender-based signaling strategies could conceivably be prepared in accordance with the target population, which holds interesting implications for both the academic and the professional world.
Showing 1 to 5 of 5 Articles