Urbanization in Indonesia, propelled by a population of 200 million, confronts challenges related to achievement of equitable welfare for migrants. This study examines the disparities in migrant well-being within the rapidly urbanizing region of Blora Regency, Indonesia, focusing on socio-demographic characteristics and local potential for enhancing equitable welfare. Using data from the national socio-economic survey (SUSENAS), March 2017 and 2018 editions and fieldwork conducted in July 2023, this research evaluates migration trends and wealth index calculation constructed from seven asset-based indicators and analysed using structural equation modelling with the partial least squares method and ordinal logistic regression. Results indicate that technology ownership and housing quality are key determinants of migrants’ well-being. In rural areas, migrants, particularly women, older individuals, those with lower education levels and those who are non-working exhibit lower wealth levels. To address these disparities, the study suggests targeted interventions to enhance employment opportunities, career diversification and resource quality. The study’s recommendations propose the development of tourist villages and village-owned enterprises (BUMDesa), and utilization of forest lands for livestock, necessitating collaboration from local governments, agriculture departments and investments in production machinery to enhance the equitable welfare of all migrants.

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