Marketing and architects in South AfricaAly H. Karam
2003 Engineering Construction & Architectural Management
doi: 10.1108/09699980310509372
There is a general sentiment against the idea of marketing among architectural professionals. This paper argues for the necessity of a marketing approach particularly in times where the workload is declining. This paper looks at the marketing strategies that the Western Cape architects follow. It examines their efforts in building a successful marketing portfolio that defines marketing targets, utilizes proper marketing tools, and carry on helpful image building tasks. The data were collected using a mailed questionnaire to all principals of architectural offices in the Western Cape Province. The concluding section relates these strategies with the perception of growth over a five-year period.
Rule induction in productivity analysis: a rough set approachNii O. Attoh‐Okine
2003 Engineering Construction & Architectural Management
doi: 10.1108/09699980310509381
This paper describes the application of rough set theory to equipment productivity estimate. Rough set theory offers a novel approach both in generation of rules and statistical classification of the equipment productivity data. The approach is based on upper and lower approximations of a set in terms of positive, negative and boundary regions. The information about the equipment productivity is organized in productivity information table. The table contains data about the object of interest characterized in terms of some attributes. The paper is more of an exploratory research to determine how rough set theory can be applicable to specific construction engineering problems.