Marketing channels and economic development: a literature overviewBruce Mallen
1996 International Journal of Physical Distribution & Logistics Management
doi: 10.1108/09600039610757700
Provides an overview and organization of the literature which deals with the interaction of economic development and marketing channel structure. This interaction is a topic worthy of serious study for at least the following reasons: it generates descriptions of actual channels that exist at present in different countries (such descriptions could be of great use to international marketers); it provides insight into the determinants of channel structure in different countries at different levels of economic development and thus helps to explain the nature of channels and how present channels came to have the structures that they do (generalizations may then be developed which will aid in the prediction of changes and directions that channel structure will take in specific areas and nations ‐ this is of use for both managerial and social purposes); it could provide insight into how macro‐channel structure strategy could be used as a tool in economic development.