1990 International Journal of Physical Distribution & Logistics Management
The term, customer service, covers all aspectsof the transaction between the supplier and thecustomer, and includes elements of all majorfunctional areas of a company. Customer serviceis detailed and customer priorities are identifiedwith regard to seven types of retail outlets. It isconcluded that the design of the best customerservice package, whether for a particular marketsector, country or product, deserves as much careas the marketing of the product itself.