1 - 6 of 6 articles
This study aims to develop an understanding of how customers of a physical retail store valuate receiving location-based mobile phone messages when they are in proximity of the store. It proposes and tests a model relating two benefits (personalization and location congruency) and two sacrifices...
Omnichannel implementation in retail requires business transformation and faces several operational barriers. This research discusses how omnichannel has been implemented, in a managerial perspective, and how integration of operations has overcome the identified transformative...
The aim of this paper is to study and describe the Industry 4.0 (I4.0) concept in the retail industry by identifying the technology enablers, the benefits and the challenges involved in adopting these technologies.Design/methodology/approachThe work is built on a systematic literature review...
Brick-and-mortar store is an essential channel to deliver a seamless shopping experience and meet customer's dynamic needs in omni-channel retailing. This paper aims to understand customers' expectations of the integrated stores and develop a measurement scale to assess in-store service quality...
This study offers an understanding of vulnerable populations' experiences of actual use of mobile banking and their expectations of mobile banking (MB).Design/methodology/approachData were generated from MB customers and bankers using online reviews, focus groups and semi-structured interviews,...
The present study aims at examining the behavioural differences of the Y and Z generational cohorts in online shopping for physical products.Design/methodology/approachLogistic regressions (LRs) were conducted to identify positively significant, negatively significant and insignificant...
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