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PurposeThe purpose of this study is to examine the influence of e-tail brand experience on e-brand trust and e-brand loyalty. The study also tests whether gender moderates this influence. Design/methodology/approach429 responses were collected using both offline and online survey methods....
PurposeCause-related marketing – linking product sales with donations to a cause – are popular with consumers because they produce warm-glow feelings (the positive route). But when they involve large donations, they may trigger consumer scepticism, reducing the warm glow (the negative route)....
PurposeOnline group-buying (OGB) websites have rapidly increased in number in recent years and have become an interesting model for online transactions. Previous studies have shown that consumers’ individual characteristics are critical in group buying participation and the perceived usefulness...
PurposeThe purpose is to investigate how a retailer’s CSR activities and image influence consumer perceptions regarding the firm’s social responsibility, and how CSR aspects influence consumers buying decisions in store for a specific product.Design/methodology/approachA qualitative case study...
PurposeOur aim is to investigate the topic of multi-channel retailing. Specifically, our research intends to determine if and to what extent the opening of physical stores by a former web-only retailer reduces or extends overall retail sales, and whether such effects tend to change over time....
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