1 - 7 of 7 articles
Purpose– For traditional grocery retailers, the growing importance of online sales means creating new logistics models for omni-channel (OC) management. Due to these transformational changes, retail research and practice are lacking a comprehensive view on integrated fulfilment and distribution...
Purpose– The purpose of this paper is to gain a deeper understanding of the multi-channel impact on the role of sales forces and the way in which they are managed in a B2B context. Design/methodology/approach– The authors compare the conclusion of their literature review with an analysis of the...
Purpose– The purpose of this paper is to check if shopping prescription consciousness is a fundamental decision-making characteristic, to know its weight and position into consumer decision-making styles (DMS), and to compare results between France and China. Design/methodology/approach– A...
Purpose– The purpose of this paper is to compare empirically the nature, level and influence of perceived risks involved in a retailer’s website and stores, as multichannel shoppers will do when deciding which distribution channel to buy in. Design/methodology/approach– The research design uses...
Purpose– The purpose of this paper is to investigate how marketing policy and consumer characteristics affect consumer choices of store brands across four product categories during specific crisis periods. Design/methodology/approach– Based on a large set of panel data (N=80,732), the authors...
Purpose– By focusing on the interface between information dissemination and interpretation at the retail sales floor, the purpose of this paper is to open up new practice theory contribution on management control and performance measurement used in complex environments....
Purpose– The purpose of this paper is twofold: first, to investigate the challenges e-tailers are confronted with when synchronizing clicks with bricks into an omni-channel perspective; and second, to shed light on the possible ways to overcome these challenges in order to successfully implement...
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