1 - 7 of 7 articles
PurposeThe purpose of this paper is to identify the representations, figures and processes of shopping/commerce in books published in France that are aimed at three to seven-year-olds.Design/methodology/approachA semiotic analysis of nearly 50 books published over the past 60 years.FindingsThese...
PurposeThe purpose of the paper is to discover how very young (three- to six-year-old) children describe their “actual” shopping process and how they characterise an “ideal” shopping. The perceived role of new technological devices in such an ideal shopping process is also...
PurposeThe purpose of this paper is to consider the question of young consumer’s discretionary consumption in Japan where the ready access to convenience stores, or “konbini”, presents a unique retail landscape and to look at how young Japanese consumers use this store format as part of their...
PurposeThe purpose of this paper is to explore children’s responses to store atmosphere, and the role of parent-child interaction in these responses.Design/methodology/approachThe authors used a qualitative study within two French stores and employed a grounded-theory approach to analyse data....
PurposeFrench retailer, Système U, has triggered controversial debates among professionals and parents recently, by inserting images revolutionising gender norms in its Christmas toy catalogue. As children’s perceptions did not feature in these debates, the purpose of this paper is to explore...
PurposeFrom an interpretive semiology perspective this paper examines the meaning suggested by the absence of children in newspaper advertisements, commercial websites and catalogue images of children’s furniture manufacturers. The purpose of the paper is to highlight the multilayered process...
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