1 - 5 of 5 articles
Purpose – Retailers have demonstrated mixed results during international expansions. However, home market saturation and the economic climate are forcing more and more retailers to look beyond their borders for revenue. A critical participant in the internationalizing effort is the expatriate...
Purpose – This study aims to investigate the relationship between young consumers' innovativeness and their hedonic/utilitarian attitudes toward cool clothing and to examine the moderating role of income on this relationship. This study uses five cool factors (singular cool, personal cool,...
Purpose – Which retail services are co‐located in space? Is it possible to categorize retail stores of different kinds with respect to their location pattern? Acknowledging the spatial dependency between different and similar kinds of retailing activities, the aim of this paper is to find if and...
Purpose – Guided by the Stimulus‐Organism‐Response (S‐O‐R) model, this study aimed to investigate direct and indirect effects of apparel store environmental characteristics and consumers' positive emotional responses to the environment on impulse buying behavior. Also, this study sought to...
Purpose – Despite an increasingly convenience‐oriented society, very few empirical studies have identified convenience as a salient determinant of store patronage. Such atypical findings could be due to the way in which academics have defined store convenience. The purpose of this study is to...
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