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Purpose – The purpose of this paper is to assess whether the image of a retailer – beyond the distinct contributions of the website and the stores ‐ is improved by the perceived congruence of its channels, and for what types of customers. Design/methodology/approach – An online survey was...
Purpose – This paper aims to evaluate the results of an empirical research whose objective was the analysis of the impact of the actual economic crisis on the expectations, preferences and attitudes of the Hungarian people towards the purchase of food and household items in retail stores....
Purpose – The purpose of this paper is to analyze the international retailers' strategic responses to the institutional environment in emerging markets. Design/methodology/approach – Based on in‐depth interviews with top managers from a grounded‐theory perspective, the research provides a...
Purpose – The purpose of this paper is to study the optimal pricing problem that retailers are challenged with when dealing with seasonal products. The friction between expected demand and realized demand creates a risk that supply during the season is not cleared, thus forcing the retailer to...
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