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Efficient consumer response (ECR) is arguably the most complex managerial innovation in distribution to be introduced in the US. As such, ECR holds great potential for retailing. Despite praise by some, however, ECR faces criticism and even rejection by others. What influence will ECR ultimately...
Describes the approach one company has taken to develop such a logical, time-phased supply chain improvement plan. This approach involves input from a range of representatives from within the organisation, thereby avoiding the often misguided pursuit of "hobby horses". The approach described has...
Over the last five years, a great deal of attention has been paid to the genesis of what have come to be termed local loyalty cards. Researches the development of the pioneering card - based in Leominster, Herefordshire. This programme of research has led to contacts with a large number of such...
The proliferation of retail loyalty schemes has been one of the most marked features of retail marketing in the 1990s. Many retailers have one in some guise or other. Their sheer volume has meant that some have begun to question whether there is a limit to loyalty. Presents results from...
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