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The Korean government has played an important role in the development of the domestic retailing industry. Korean manufacturers were nurtured until they were able to compete with manufacturers throughout the world. Korean retailers are now caught in the domestic market between the powerful Korean...
The purpose of this paper is to examine whether strategic promotion management approach is relevant to the small independent retailers. To address this question, we contrasted the promotion approaches of 397 small independent stores and 115 large retailers. The data were collected from clothing...
Many factors affect the store patronage decision, e.g. location, service levels, pricing policies, merchandise assortment, store environment and store image, but very little research has considered stress as a determinant. This is despite the increase in dual income families and longer working...
Within the UK, the continuing development of out of town retail outlets is well documented in the literature. The process is usually depicted as a set of four waves. However, all four waves focus on the retailing of goods rather than of services. Asserts that there are growing indications that...
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