journal article
LitStream Collection
SATISFYING INSTALLER NEEDS IN THE UK PARTS MARKET CAN MARKET SEGMENTATION HELP
1992 International Journal of Retail & Distribution Management
doi: 10.1108/09590559210014000
Reports on research which uses secondary information and anextensive telephone survey to consider whether existing approaches tosegmenting installers garages reflect current customer needs andbuying patterns. Examines alternative ways of segmenting the market,along with ramifications for applying segmentation in industrialmarkets. Manufacturers of car parts are concerned that customer needsare satisfactorily met through the variety of UK installer types. Inthis, as in other industries, market segmentation is seen as importantto ensure that customers receive an appropriate mix of product andservice benefits.