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This article examines the current status of franchising in SaudiArabia. Despite the fact that Saudi Arabia exhibits some attractivecharacteristics for an intensive penetration of this form ofdistribution, franchising has made a limited appearance in some majorcities of the Kingdom, primarily in...
Retailer internationalisation RI is lacking in detailed empiricalresearch. What is available ignores the critical factors important tothe success of retailers operating internationally. Consequently, thisexploratory study attempts to unearth various factors, labelledDifferential Firm Advantages...
Based on observations made during a field visit to Poland inJulyAugust 1990, the current changes taking place in the Polish retailscene are explored, both by sector and in terms of the marketing mix.The major issues facing potential entrants domestic, as well asforeign into the newly emerging...
The continued poor performance of many retailers tradinginternationally suggests that effectively managing internationaloperations continues to be a source of great difficulty. This paperpresents short case studies of the ways in which two leading UKretailers Dixons and Laura Ashley have, by...
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