1 - 7 of 7 articles
Purpose – The purpose of this paper is to question again the relevance of the differences, which were first discussed over 20 years ago, between industrial marketing and consumer marketing and to suggest new ways to frame the debate on the B2BC dichotomy. Design/methodology/approach – The paper...
Purpose – The purpose of this paper is to explore empirically how a distributor's trust in a supplier and its use of control mechanisms affect the values it gains from the relationship. Design/methodology/approach – Factor analysis and a structural equation model were used to test the framework...
Purpose – The purpose of this paper is to describe the development and application of a theoretical framework to examine the connections between different types of suppliers, their capabilities and opportunities in customer relationships, and the illustration of these connections through the...
Purpose – Previous studies explored only the direct effect of industry, company and trade show strategy influence factors on trade show performance and left the intervening processes virtually unexplored. The purpose of this paper is to provide one of the first empirical tests of the intervening...
Purpose – The purpose of this paper is to verify the moderating role of trust in the relationships between environmental uncertainty and a manufacturer's propensity for vertical control over its supplier, and between environmental uncertainty and the manufacturer's satisfaction with the supplier...
Purpose – The purpose of this paper is to explore the determinants of users' adoption momentum of e‐banking in Malaysia. Design/methodology/approach – A questionnaire with four‐point Likert scale is applied to 324 usable responses. Ten attributes are tested, namely convenience of usage,...
Purpose – The purpose of this paper is to unveil and discuss the importance of factors determining the internet innovation for external relations in the lodging industry. These external relations include those with customers, other businesses and administrations (B2C, B2B, B2A)...
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