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Despite long‐standing interest in the quality movement by marketing scholars, marketing managers have not seized opportunities to provide leadership as the quality movement has centered attention on customer satisfaction. Significant corporate investments in quality programs suggest that the...
This empirical investigation examines the impact of organizational culture types on job satisfaction in a survey of marketing professionals in a cross‐section of firms in the USA. Cameron and Freeman’s (1991) model of organizational cultures comprising of clan, adhocracy, hierarchy, and market...
Although there is increasing interest in the organizational learning process appearing in the marketing literature, there is relatively little research that relates these concepts to the organizational buying process. In particular, the concepts involving organizational memory may provide a new...
SKF Group is one of the largest bearing manufacturers in the world, well known for its innovations and high quality bearings. One of its innovations is the CARB bearing, which functions particularly well under severe working conditions where traditional bearings break down easily. Compared to...
This illustrative case discusses and evaluates Vodafone Group and its overseas expansion and diversification in global business. Vodafone is a UK‐based company that was established after a spin‐off from Racal Electronics Group in 1982. The primary objective of this case is to examine Vodafone’s...
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