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As far back as 1947, Alfred Marshall proposed that the disparity in income between those individuals with moderate ability and those with greater ability is larger than the disparity in talent. Building on Marshall’s thesis, argues that marginal differences in firm capability may result not only...
Examines how marketing research affects cycle time (the time from product conceptualization to product introduction), in technology‐driven industries. The key research question to be examined in this study is: how do the collection, dissemination and utilization of marketing research information...
International sales negotiations are fast becoming a major part of the marketeer’s mandate in an increasingly globalised economy. To be successful in that role, managers need to be aware of the limits of acceptability of their behaviours, able to anticipate their counterparts’ actions and...
The potential of the purchasing function to increase shareholder value is not well publicized and hence not widely recognized. This fact becomes self‐evident when the effect of purchasing strategies on performance is well understood. With an increasing number of organizations embracing long‐term...
Offers a discussion on the interorganizational network approach as an interesting, alternative avenue for the development of sponsorship research. An example of how to describe and analyze a sport sponsorship arrangement case, using the interorganizational network approach as a theoretical frame...
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