Agribusiness : An International Journal

doi: 10.1002/1520-6297(199007)6:4<::AID-AGR2720060401>3.0.CO;2-#pmid: N/A

Ames, Glenn C. W.

doi: 10.1002/1520-6297(199007)6:4<283::AID-AGR2720060402>3.0.CO;2-Lpmid: N/A

The fundamental contradictions between the United States and the European Community in the Uruguay Round of Multilateral Trade Negotiations lie in the foundations of their respective agricultural policies. Their proposals call for a reduction of agricultural price supports, tariffication of nontariff barriers, elimination of export subsidies, and rebalancing of agricultural protection. They address four key issues in agricultural trade: internal farm income support, import access, export competition, and recognized standards for plant and animal health. Policy changes already taken to reduce budgetary expenditures in both trading blocs may provide an opportunity to compromise on the final GATT agreement.

McGuirk, Anya M.; Preston, Warren P.; McCormick, Amy

doi: 10.1002/1520-6297(199007)6:4<297::AID-AGR2720060403>3.0.CO;2-Bpmid: N/A

Groups of consumers reporting similar food safety concerns and shopping behaviors are identified using cluster analysis. The demographic characteristics of three distinct groups of consumers are described. The results suggest that the potential market for foods emphasizing safety attributes is large. However, significant differences in perceptions and reactions regarding food safety hazards are found. These differences are used to derive important implications for food marketing strategies and food safety policies. Future research issues are identified.

Funk, Thomas F.; Phillips, Willard

doi: 10.1002/1520-6297(199007)6:4<309::AID-AGR2720060404>3.0.CO;2-Wpmid: N/A

This article reports on research designed to segment the market for table eggs in Ontario. Using benefit segmentation procedures, four segments were found. These segments are: Disinterested Consumers, Casual Egg Users, Health Conscious Consumers, and Enthusiastic Users. Profiles of these segments have been developed using beliefs about eggs, attitudes toward eggs, lifestyle factors, health and nutrition consciousness, media habits, consumption habits, and demographics. The results can be used to help marketing groups develop more highly targeted promotional programs.

Wortman, Max S.

doi: 10.1002/1520-6297(199007)6:4<329::AID-AGR2720060405>3.0.CO;2-Npmid: N/A

Rural entrepreneurship is one of the newest areas of research in the entrepreneurship field. It has become one of the significant supportive factors for rural economic development and agribusiness. This article defines rural entrepreneurship, integrates the current rural entrepreneurship research into an entrepreneurship typology, critiques current rural entrepreneurship research, analyzes data sources and research methods being used, and proposes future research questions in rural entrepreneurship.

Chang, Hui‐Shung; Kinnucan, Henry

doi: 10.1002/1520-6297(199007)6:4<345::AID-AGR2720060406>3.0.CO;2-Ipmid: N/A

This article focuses on the economics of butter advertising undertaken by the Dairy Bureau of Canada (DBG). The objectives were to determine the profitability of the generic advertising program (from an industry perspective) and to determine the optimal level of spending. Results, based on alternative functional forms of the sales‐advertising response relationship, indicate DBC butler advertising is profitable at current expenditure levels but returns are not being maximized. In particular, increasing direct media expenditures from the current level of $1 million per quarter (1981 dollars) to between $1.5 and $2.0 million would increase the profitability of the investment.

Falk, Constance L.; Tilley, Daniel S.

doi: 10.1002/1520-6297(199007)6:4<355::AID-AGR2720060407>3.0.CO;2-Cpmid: N/A

The impact of alternative cost allocation and revenue distribution rules in a multiproduct parking facility were modelled under conditions of stochastic prices and yields. Stochastic dominance with respect to a function was used to analyze the impacts on the riskiness of returns to growers. The returns of more risk averse growers with less diverse crop mixes were more sensitive to different combinations of rules. Cost allocation on the basis of hours of equipment operation and revenue distribution without pooling was the preferred alternative for fairly highly risk averse producers in seven of 10 classes of farms analyzed.

Babula, Ronald A.; Remain, Robert F. J.

doi: 10.1002/1520-6297(199007)6:4<371::AID-AGR2720060408>3.0.CO;2-7pmid: N/A

Sapp, Stephen G.; Lynn Knipe, C.

doi: 10.1002/1520-6297(199007)6:4<387::AID-AGR2720060409>3.0.CO;2-Wpmid: N/A

Results of a consumer survey mailed to 3,000 households provide information on Japanese preferences for processed pork products. The survey addresses consumer attitudes, buying habits, taste and quality preferences, and the influence of advertising, significant others, and social support systems on processed pork consumption. Health, taste, and quality factors are crucial elements in providing the Japanese consumer with appealing products. The Japanese are especially wary of food additives and preservatives, and prefer products that are low in fat content. Meeting Japanese preferences for taste and quality of processed pork products is essential for successful exporting.

Fuller, Stephen; Bello, Haruna; Shafer, Carl

doi: 10.1002/1520-6297(199007)6:4<401::AID-AGR2720060410>3.0.CO;2-Dpmid: N/A

Texas and other regions with a similar climate are now able to produce a fresh peach which could be marketed in early spring, given adequate prices. This research indicates that peach size, origin, and competing fresh fruits influence weekly spring peach prices. In view of the precipitous seasonal spring decline in fresh peach price, potential producers must give attention to early varieties, whereas later‐maturing varieties may be profitable as a result of the observed premium associated with fruit whose diameters exceed 2.25 inches.