Journal of Consumer Marketing

Roger D. Blackwell

doi: 10.1108/07363769410058876pmid: N/A

Marketing institutions emerge and evolve in response to changes in the marketing environment. Describes such changes in one of North America′s most vital areas of marketing – automobiles. One of the institutions that have evolved in response to these changes is auto auctions. Understanding the changing role of auto auctions is not only important in the analysis of how auto manufacturers and retailers may survive the turbulent changes that characterize contemporary auto markets, but it also helps clarify the rapidly emerging practice of remarketing – and defines this process.

Tim H. Dodd; Steve Morse

doi: 10.1108/07363769410058894pmid: N/A

Consumer interest concerning the health aspects of food products has grown in recent years. Consequently, media attention to scientific studies about the beneficial or detrimental effect on consumers′ health has resulted in substantial changes to the consumption of certain products. A recent CBS 60 Minutes program, The French Paradox , highlighted the health issues concerning red wine consumption. As a result, red wine sales have climbed significantly. Discusses the managerial implications for preparing and reacting to similar situations.

Joel J. Davis

doi: 10.1108/07363769410058902pmid: N/A

An overwhelming majority of consumers have stated that their product purchase decisions are, at least in part, influenced by their view of the parent company′s environmental concern and image as an environmental “good citizen”. In response to this, national and local manufacturers and retailers have presented a variety of environmentally‐themed corporate ads designed to improve their corporation′s environmental image. Explores the ability of three types of corporate environmental messages to influence consumers′ attitudes toward the corporation and the corporation′s products.

Scott Ward; Terence A. Oliva; David J. Reibstein

doi: 10.1108/07363769410058911pmid: N/A

While 15‐second commercials appeared to have peaked at 40 percent in terms of network usage in the US, it appears that the commercial format is here to stay. A recent development has been the use of “book‐end” configurations of such commercials, where the 15‐second commercials are separated by other advertising. Looks at a variation of this approach where self‐contained but related 15‐second commercials are used in a single one‐minute pod. Results show that pod configuration matters in terms of copy point recall for the 15‐second commercial. In short, pod configuration matters when using 15‐second related and unrelated commercials in conjunction with other longer commercials.

Paul A. Herbig; Hugh Kramer

doi: 10.1108/07363769410058920pmid: N/A

Information Overload is a subject of immense debate among consumer marketeers; can too much information overload a consumer and cause adverse judgmental decision making? What defense mechanisms do consumers have to control against the flow of information? In a similar vein exists a lesser known and little researched phenomenon called Innovation Overload, a consumer′s response to the ever‐increasing pace of information, knowledge and innovations. Examines Innovation Overload, its impact to providers, inventors and innovators and the potential effect it may have on diffusion curves and adoption patterns.

Robert E. Kearney

doi: 10.1108/07363769410058939pmid: N/A

Technological and market changes make it increasingly difficult to manage marketing organizations and programs. These changes have affected how products and services are taken to market and how marketing and sales should be organized and managed. Describes the Marketing Opportunity Quiz, which has been developed for use with top management and marketing management of any size organization. The quiz uses 24 questions to touch upon key marketing issues throughout the organization and provides insight into areas where further investigation may be worthwhile. From this process, management can focus its efforts on how it can adapt its organization and marketing programs to today′s rapidly changing world.