Marketing Science

doi: 10.1287/mksc.2026.eb.v45n1pmid: N/A

Moshary, Sarah; Tuchman, Anna; Vajravelu, Natasha

doi: 10.1287/mksc.2023.1452pmid: N/A

This paper studies the extent to which firms segment, differentiate, and price discriminate on the basis of gender in the personal care category.

Zhong, Zemin (Zachary); Zhou, Wenyu; Li, Jiewei; Li, Peng

doi: 10.1287/mksc.2023.0214pmid: N/A

This paper examines how the East-West Poverty Alleviation Partnership, which pairs rich cities in East China with economically disadvantaged cities in West China, affects e-commerce trade.

Yuan, Di; Aseri, Manmohan; Mukhopadhyay, Tridas

doi: 10.1287/mksc.2023.0201pmid: N/A

The paper analyzes various fairness policies for ensuring fairness in ad-auctions.

Sharma, Siddharth; Frake, Justin; Watson, Jared

doi: 10.1287/mksc.2023.0243pmid: N/A

This study examines the impact of Black Lives Matter (BLM) on Black-owned businesses following the murder of George Floyd.

Aguiar, Luis

doi: 10.1287/mksc.2023.0236pmid: N/A

This paper shows that movie crowd reviewers provide evaluations that are biased against movies with a stronger female presence relative to professional critics.

Salazar, Diego F.; Lim, Noah; Koch, Ingrid

doi: 10.1287/mksc.2023.0233pmid: N/A

This paper investigates the impact of job stability on the performance of workers, specifically women.

Luca, Michael; Pronkina, Elizaveta; Rossi, Michelangelo

doi: 10.1287/mksc.2023.0112pmid: N/A

Anti-Asian bias surged on Airbnb during COVID-19. Hosts with Asian names experienced a 20% decline in guests, resulting in $180–$330 monthly losses.

Reisenbichler, Martin; Reutterer, Thomas; Schweidel, David A.

doi: 10.1287/mksc.2023.0611pmid: N/A

This paper presents a human-in-the-loop LLM framework that boosts search engine ad performance and explores cost trade-offs and boundary conditions.

Janssen, Aljoscha; Kasinger, Johannes

doi: 10.1287/mksc.2024.0948pmid: N/A

Using decade-long U.S. grocery scanner data, we quantify shrinkflation’s prevalence and show consumers scarcely adjust demand despite higher per-ounce prices.