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Miklós-Thal, Jeanine; Goldfarb, Avi; Haviv, Avery; Tucker, Catherine
doi: 10.1287/mksc.2023.0612pmid: N/A
As firms accumulate more data, users’ data-sharing decisions may polarize. Some users may share all data, whereas others may share no data, becoming “digital hermits.”
doi: 10.1287/mksc.2023.0306pmid: N/A
This paper examines the potential of large language models to mimic human survey respondents and to derive their preferences.
Gabel, Sebastian; Molitor, Dominik; Spann, Martin
doi: 10.1287/mksc.2023.0019pmid: N/A
A natural experiment reveals that an ad ban reduces sales of a grocery retailer by 6% but does not affect overall market size.
doi: 10.1287/mksc.2022.0387pmid: N/A
This paper investigates the interplay between advertising and decentralized content creation on digital content platforms.
Hansen, Karsten; Misra, Kanishka; Sanders, Robert Evan
doi: 10.1287/mksc.2021.0264pmid: N/A
We study consumer choices of perishable items and their effects on retail waste using a data set that tracks expiration date–level consumer choices and on-shelf inventory.
doi: 10.1287/mksc.2021.0227pmid: N/A
Merchants need not fear platform entry because that can raise merchants’ profits by resolving quality uncertainty for consumers.
doi: 10.1287/mksc.2021.0426pmid: N/A
We obtain consumer willingness to pay for subscription product lacking price variation by leveraging the usage and subscription choice variation.
Joo, Mingyu; Shi, Jiaqi; Abhishek, Vibhanshu
doi: 10.1287/mksc.2021.0293pmid: N/A
This paper shows that consumers prefer organic listings in the top-ranked positions to sponsored listings of the same product/position in an online marketplace.
doi: 10.1287/mksc.2022.0405pmid: N/A
This paper frames the choice of messenger in advertising content as a Bayesian persuasion problem and characterizes the optimal messenger choice.
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