journal article
Download Only Collection
Home
Shulman, Jeffrey D.; Toubia, Olivier; Saddler, Raena
doi: 10.1287/mksc.2022.1428pmid: N/A
Product managers have tremendous power to change lives by setting the priorities for innovation. As the product management discipline continues to evolve and grow in popularity, there is an opportunity to strengthen mutually beneficial connections between the practice of product management and academic marketing research. For product managers, marketing academia can be an untapped knowledge resource. For marketing academics, there is an opportunity to directly influence product managers through creating rigorous and relevant research that will shape the courses taught on this increasingly popular topic. This editorial highlights the opportunity to shape the product management discipline, demonstrates that the marketing literature has a body of knowledge on which further contributions to product management can be based, and shares knowledge gaps that the Marketing Science community is capable of addressing.
doi: 10.1287/mksc.2022.1412pmid: N/A
This report summarizes the finalists of the ISMS Gary Lilien Marketing Science Practice Prize Competition.
Schoenmueller, Verena; Netzer, Oded; Stahl, Florian
doi: 10.1287/mksc.2022.1408pmid: N/A
This paper investigates whether the polarization of political ideology extends to consumers’ preferences, intentions, and purchases.
Ursu, Raluca M.; Zhang, Qianyun; Honka, Elisabeth
doi: 10.1287/mksc.2022.1359pmid: N/A
This paper documents that consumers frequently take breaks during their search (“search gaps”) and develops and estimates a model that rationalizes search gaps caused by consumer fatigue.
Hassan, Magda; Prabhu, Jaideep; Chandy, Rajesh; Narasimhan, Om
doi: 10.1287/mksc.2022.1379pmid: N/A
Our paper shows that in contexts where formal ownership of productive assets is limited, informal leasing has a strong positive impact on innovation in marketing practices.
Showing 1 to 7 of 7 Articles