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The US economy has undergone major macro disruption since the mid-1990s. Focusing on the retail grocery sector, this paper aims to compare the divergent strategies and outcomes of three key players to identify strategies that work vs those that do not during turbulent times, relevant to other...
The purpose of this paper is to present an overview of the current practices in “corporate-startup collaboration” and “Open Innovation” (OI) in Europe. OI has increasingly become mainstream. A growing number of European corporates are adopting OI approaches to innovate and benefit from a more...
By introducing how a young entrepreneurial firm leverages bundling as a market entry strategy, this study aims to suggest a way that a relatively vulnerable startup can secure its position from a threat of resource-rich established competitors.Design/methodology/approachThe authors conducted a...
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