Journal of Business Strategy

1994 Journal of Business Strategy

doi: 10.1108/eb039619

Borden's Elsie leads the herd of logos that actually enhance the image of their brands. Elsie's presence boosts her company's image a whopping 15. IBM and Mercedes Benz icons enhance the images of their brands 9 and 8 respectively. So says the LogoValue survey conducted by the Schechter Group in New York. Many logos, in fact, actually downgrade a company's image to varying degrees. What people don't realize, notes Alvin H. Schechter, chairman and CEO of the eponymous company, High recognition of an icon is no guarantee that the logo is making a positive image contribution.

1994 Journal of Business Strategy

doi: 10.1108/eb039620

American manufacturers have been wrestling with a capricious, confusing, often counterproductive product liability system for years. If at one time liability legislation served the legitimate role of compensating injured parties, today it has become a tangled web of conflicting standards that penalize both manufacturers and consumers with high legal fees, lengthy court trials, fewer choices and prices that reflect potential litigation rather than market value.

Davids, Meryl

1994 Journal of Business Strategy

doi: 10.1108/eb039621

When the Earth Day hype reheated in 1990 after a 20year chill, it seemed that environmental marketing would be an important part of corporate strategy for years to come. Many large companies even instituted a new position within their ranks, manager of environmental marketing, to accompany the new selling approach. So it was a strong measure of the rapidly changing times when Procter & Gamble recently announced that it had uprooted that position, and CocaCola reassigned one of its top greenmarketing pros.

Andrew, Gordon G.

1994 Journal of Business Strategy

doi: 10.1108/eb039622

Regardless of how well a company communicates with the press, it stands a good chance of being burned on occasion. From minor misquote to major hatchetjob, these real and perceived offenses occupy the attention of senior managers and their advisors, whose polite clarifications and outraged denials fill the Letters to the Editor section of every business and trade publication. Unfortunately, no standard methodology exists for redress of grievances with the press.

Leibman, Michael S.; Bruer, Ruth A.

1994 Journal of Business Strategy

doi: 10.1108/eb039623

Succession planning can no longer depend on straightline projections. It must be dynamic, flexible, and tied to tomorrow's business plan.

Kelley, Bill

1994 Journal of Business Strategy

doi: 10.1108/eb039624

Marvel, a giant of the comic book industry, bought Fleer, a leading trading card company, a year ago. Last summer, they tapped Bill Jemas from the NBA to be the strategist responsible for developing and marketing new sports and entertainment products. From what we can see, Jemas really knows how to play his cards.

Voss, Bristol

1994 Journal of Business Strategy

doi: 10.1108/eb039625

Quality for quality's sake has been debunkedeveryone knows you have to tie it to the bottom line. What's new is that quality needs to go beyond the bottom line to tie into a company's strategy.

Fay, Christopher J.

1994 Journal of Business Strategy

doi: 10.1108/eb039626

If quality begets customer satisfaction and customer satisfaction begets customer retention, why doesn't customer retention beget customer loyaltyand greater profits Because loyalty's a fickle thingand needs proper management to thrive.

Wiesendanger, Betsy

1994 Journal of Business Strategy

doi: 10.1108/eb039627

Hourly workers see TQM as a threat. Management sees it as a corporate savior. Can the two sides find common ground

Cosco, Joseph

1994 Journal of Business Strategy

doi: 10.1108/eb039628

SO YOU MISSED YOUR RIDE HOME BECAUSE THE HOSPITAL SCREWED UP your outpatient appointment Don't worry. Chances are a smiling hospital employee will give you cab fare home. Miss a hospital meal because you got stuck down in radiology No problem. You might get your own special meal to make up for it. Unhappy with your stay In all likelihood, your case was the exception. The hospital is sorry, and they might just say it with flowers.