Journal of Business Strategy

Gray, Edmund R.; Smeltzer, Larry R.

1987 Journal of Business Strategy

doi: 10.1108/eb039182

A good image can help strengthen sales and enhance a company's ability to obtain financing. It is vital to keep one's corporate image from becoming outdated.

Mottur, Allen

1987 Journal of Business Strategy

doi: 10.1108/eb039183

Despite the pitfalls of entering the financial services industry, opportunities abound for increased growth and high profits.

Hall, AlixMarie; Terren, Jean

1987 Journal of Business Strategy

doi: 10.1108/eb039184

Why did videotex technology boom in France but fail in the United States Although an important factor was the difference in government policies between the two countries, a good deal of success of French videotex can be attributed to strategic planning.

Gilbert, Xavier; Strebel, Paul

1987 Journal of Business Strategy

doi: 10.1108/eb039185

Should one compete on the basis of product features or price Both, say the authors. A successful strategy should be flexible enough to exploit market changes by making timely shifts back and forth.

Reimann, Bernard C.

1987 Journal of Business Strategy

doi: 10.1108/eb039186

Victories in product market competitions are not automatically translated into stock market value. And conventional accounting methods alone don't necessarily reveal true value. If managers want to link product market success with stock prices, they must also look at economic factors such as cash flow and cost of capital.

Olson, James E.; Cooper, Thomas A.

1987 Journal of Business Strategy

doi: 10.1108/eb039187

How the chief executives of two major corporations are dealing with changes in their industry.

Rabino, Samuel; Zif, Jeniel

1987 Journal of Business Strategy

doi: 10.1108/eb039188

In spite of tough competition from imports, there is a wide array of choices for expanding or at least maintaining market share.

Cody, Alan M.; Hegeman, George B.; Shanks, David C.

1987 Journal of Business Strategy

doi: 10.1108/eb039189

A relatively new chief executive has been impressed by the increased efficiency and profitability of firms, similar to his own, which have reorganized. Prior to the change, these firms suffered from slow growth, high fixed costs, and excessive bureaucracyills that still plague the executive's organization. He intends to make similar changes to his own companyquickly, to put his stamp on the organization and show a real gain in profits as soon as possible.

Carole Macklin, M.; Macklin, Crofford J.

1987 Journal of Business Strategy

doi: 10.1108/eb039190

When comparative advertisements are used by competitors, they become lethal weapons. If a competitor's advertising claims appear to be deceptive, one must decide the best course of action, if any. Because the Federal Trade Commission FTC has decreased its regulatory activity in this area, companies need to consider other avenues of defense.

Malekzadeh, Ali R.; Nahavandi, Afsaneh

1987 Journal of Business Strategy

doi: 10.1108/eb039191

The last several years have seen a rash of takeovershostile and friendlyaffecting the basic structure of U.S. corporations. Many of these takeovers have been spearheaded by a small group of raiders who, with the help of ingenious financing techniques and willing sources of funds, have threatened the longterm existence of even the largest corporations in this country.