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Examines the activities of a regional bank in Australia and follows Hart and Smith examining customer profitability and Ramsay and Smith examining customer channel preferences. Examines the customer database to identify those at risk of leaving; specifically this study looks at the retention of...
As the third part of an article, this explores and reviews current trans-national protection for brands in Europe. How have the recent European trade mark reforms impacted on the whole area? Looks at a pan-European strategy which benefits the large players. Linguistic and cultural differences...
Small businesses pay more attention to the ability to maintain the long-term survival of the company because of the high bankruptcy rate in this sector of the economy. This paper analyses the contribution of the learning function to small business growth. Vinten, Lane and Hayes have reported...
Auditors nowadays must be aggressive and involved in risk assessment and analysis. This paper identifies, analyzes, and recommends a solution to a current problem in accounting for foreign‐currency hedges. This is accomplished by an examination of the Financial Accounting Standards Board (FASB)...
Stemming from the need to develop a teaching programme for the delivery of computer auditing/computerised system audit that involved a more hands‐on approach, this research describes the identification and creation of a case study, workbook and a spreadsheet of source data for students. Results...
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